Project Overview
YETI’s partner company Rambler On needed an online tool for their customers to customize their favorite YETI Rambler cups. My team set out to build a responsive website that handled the complexity of the customization options while making it simple for any kind of user.
Product Design, Responsive Application Design | March 2016 - June 2016
Framing
Considerations
Rambler Cup Types: Customers can choose between a handful of cup options that had varying requirements.
Design Types: Customers could choose between monograms, custom text, designs from a library, or uploading their own designs.
Upselling: Some design elements involved an additional charge, like adding a design to the back or a trademarked logo.
Customer Types: Our designs needed to meet the needs of one-time customers as well as repeat or bulk purchases.
Customizer Builder “Competitor” Analysis
VSCO iOS App
Bugaboo Stroller Customizer - Responsive Website
Final Design
Wireframes
Wireframe keys
Final Design
This was a project that was delivered to the client for them to develop separately, so these were the final deliverables. We compiled all of the wireframes and final designs with extremely detailed annotations.